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  • Publication
    Machine Learning Technology Overview In Terms Of Digital Marketing And Personalization
    (2021) ;
    Nikolajeva, Anna
    The research is dedicated to artificial intelligence technology usage in digital marketing personalization. The doctoral theses will aim to create a machine learning algorithm that will increase sales by personalized marketing in electronic commerce website. Machine learning algorithms can be used to find the unobservable probability density function in density estimation problems. Learning algorithms learn on their own based on previous experience and generate their sequences of learning experiences, to acquire new skills through self-guided exploration and social interaction with humans. An entirely personalized advertising experience can be a reality in the nearby future using learning algorithms with training data and new behaviour patterns appearance using unsupervised learning algorithms. Artificial intelligence technology will create website specific adverts in all sales funnels individually.