Scientific papers (EPF)
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- PublicationSmart tourism in the Baltic states: current developments and trends(2023)The purpose of this paper is to evaluate and compare the current trends in development of the second largest cities in each Baltic state – Tartu (Estonia), Kaunas (Lithuania), and Daugavpils (Latvia) – as smart destinations, based on publicly available tourism information. The study uses a case study employing a descriptive research method, and the authors reached their conclusions based on this material. Furthermore, the paper primarily focuses on literature and new research which deals with tourism in the 21st century, its innovations, changes, and trends.The levels and directions of development of Tartu, Kaunas, and Daugavpils as a smart tourism destination are different. Although all three are the second largest cities in each Baltic State, their initial historical development, availability of resources, locations, and strategic development of the country show differences in development. Tartu conforms to the standards in all four categories. However, the category of digitalization receives the most attention and contributes to the positive smart destination result in the other three categories. Comparatively, Daugavpils records fewer current achievements according to the STDC, although the authors believe that there is potential that can be seen in the strategic policy documents. However, judging by all four categories, Daugavpils, similarly to Kaunas, currently demonstrates the greatest achievements in the culture heritage and creativity category. This paper presents data and compares smart tourism development trends in the second largest cities in each Baltic country.
Scopus© Citations 1 - PublicationTHEORETICAL AND METHODOLOGICAL ASPECTS FOR THE DEVELOPMENT OF A CREATIVE ECONOMY IN THE CONTEXT OF THE FORMATION OF AN INNOVATIVE BUSINESS ECOSYSTEM(2023)The aim of the study is to analyze the theoretical basis of creative economy and its development trends in the context of innovative business ecosystems formation. The scientific novelty of the research consists in solving the most important scientific and applied problem - further development of theoretical provisions of creative economy, ecosystems, as well as substantiation of the conceptual approach to the formation of innovative business ecosystem as a coherent management model. In the process of research, general scientific and special methods were used: scientific abstraction, deduction, analysis and synthesis, system and critical analysis, structural-logical, ascending from the abstract to the concrete, and statistical analysis. It has been substantiated that the priority development of creative economy as a strategic driver of sustainable development is the formation of an ecosystem conducive to the development of complex non-linear dynamic innovation processes, development of value propositions and value chain. The analysis of theoretical and methodological aspects of formation and functioning of ecosystems indicates the lack of development of this problem and the need to develop scientific approaches to their identification. Generalization of the results of theoretical analysis allowed us to group ecosystems according to the identified attributes into five main types. It was substantiated that a sustainable business ecosystem is a favorable environment for innovation to increase its value and contribute to the achievement of sustainable development goals. It is proposed to consider a sustainable "business ecosystem" as a coherent management model with established characteristics, which describes an aggregate system of business ecosystem modules that interact with each other and are focused on co-creation and co-production of value.
- PublicationMARKETING STRATEGY IN THE DIGITAL SPACE(2019)The aim of the research is to determine the preconditions for integration the Ukrainian digital market into the EU's Digital Single Market. The article is devoted to the definition of preconditions integration of Ukraine into a single digital market EU in accordance with the realities of the domestic market digital integration priorities. The article is identified trends in the development of Ukrainian market of digital technologies, comparison of individual indicators it development of appropriate indicators of the EU countries, revealed the degree of difference between these principles and trends, directions outlined measures to solve the problem "digitalization" Ukraine and creation of favorable conditions for cooperation with the European Union in the field of information and communications technology and future integration into the EU single digital market. It also identified high priority digital media channels and reasonable "gap" priorities of digital media distribution channels, due to the level of ICT use in countries. The paper analyzed Internet Stats and Facebook Usage in Europe and the necessity for priorities of the digital media space, depending on the selected region of the distribution at the stage of development of a marketing strategy. The research employed the following methods: monographic and descriptive, analysis and synthesis, comparative analysis, and statistical analysis.
- PublicationDIGITAL ECONOMY AS AN INSTRUMENT OF GLOBALIZATION(2018)The article is devoted to the analysis of the opportunities and prospects of digital economy as an instrument of globalization. The authors consider the impact of digital economy on investment and innovation development, export-import potential and international competitiveness of the country. In the context of the main directions of the global digital economy, the most favorable and perspective directions for the countries of the world are determined.
- PublicationSTRATEGIC PRIORITIES OF UKRAINE’S INVESTMENT AND INNOVATION DEVELOPMENT IN MODERN INTERNATIONAL ECONOMIC ENVIRONMENT(2017)The research generalizes the approaches towards a country’s investment and innovation development in the modern international economic environment. It analyzes the dynamics of the investment and innovation changes in Ukraine and determines the place of the country in the world rating of poor economic positions. Some basic problems of the investment and innovation development of Ukraine’s economy in international economic conditions are highlighted. An algorithm of preparing, making and realizing investment and innovation decisions at Ukraine’s enterprises is developed considering the system impact of factors on the development of national and foreign business entities. The authors define and substantiate some strategic priorities and suggest a strategy of Ukraine’s investment and innovation development under globalization conditions