INHABITANTS’ EVALUATION OF THE TOWN ATTRACTIVENESS - A CASE STUDY OF BALVI TOWN

Due to decrease in the number of inhabitants it is very important to realize the aspects of city attractiveness in order to use them successfully and stimulate inhabitants’ positive interest in the city. Within the framework of the project “Linguo-Cultural and Socio- Economic Aspects of Territorial Identity in the Development of the Region of Latgale” inhabitants’ opinion is shown in a form of inquiry about Balvi town. Using Spearman’s correlation analysis, the statistically significant correlations with the probability of 99% were established between ‘satisfaction with life in the town’ and the factors influencing it. Then, using the method of cluster analysis, the findings of the inquiry were analyzed and conclusions about the Balvi town and its attractiveness from the point of view of the respondents were drawn.